What The Font?

1. “SUSSEX HEIGHTS” (Bold, Sans-Serif, All Caps)

• Likely a geometric sans-serif font like:
  • Helvetica Bold or Helvetica Neue Bold
  • Arial Black
  • Univers Bold
  • Futura Bold (more geometric)

2. “Please do not smoke in the goods lift” (Simple Sans-Serif, Mixed Case)

• Likely a clean, neutral sans-serif such as:
  • Helvetica Regular
  • Arial
  • Roboto

3. “PLEASE DO NOT SMOKE OR BRING DOGS…” (All Caps, Tight Spacing, Sans-Serif)

• Similar to compact sans-serif fonts:
  • Impact (but less condensed)
  • Helvetica Compressed
  • Trade Gothic Bold Condensed

4. “SSEX HEIGHTS (BRIGHTON) LT LODGE” (Narrow, All Caps, Serif?)

• Possibly a condensed serif or slab serif:
  • Rockwell Condensed
  • Courier New Bold (if monospaced)
  • Clarendon Condensed

5. “The first Choice in Brighton for Apartment Life” (Italic, Serif?)

• Could be a modern serif italic:
  • Times New Roman Italic
  • Baskerville Italic

6. Foyer Picture Text (Mixed Styles in Article)

• The body text resembles traditional serif fonts:
  • Times New Roman
  • Garamond
• Headers (#, ##) may use bold sans-serif like Helvetica Bold.

Notes:

• The “pop-art” description suggests playful or unconventional lettering in the artwork, which might be custom or stylized (not a standard font).
• For precise matches, tools like WhatTheFont or Adobe Fonts Identifier could analyze high-resolution samples.

Looking for new signage from somehwere like https://uksignshop.co.uk/commercial/3d-metal-letters-logo could this be the new logo?

How it might look in 3d:

It turns out the official style guide offers a choice of Arial or Calibri which might be described as knock-offs of Helvetica for Windows. Can you tell the difference?